Did you know that 23% of global viewing time is spent watching live video content?

Prepare to reach out and engage with passive candidates efficiently with ClearanceJobs Live, a specialized online livestreaming platform that is exclusive to the cleared community. You can access Live through new recruitment packages on ClearanceJobs.com.

Live Video is the best Marketing Strategy to Reach Passive Talent

The use of live video for marketing has revolutionized the way businesses connect with their audience, including prospective employees, offering a raw, unedited glimpse into what your company or organization has to offer. Live is a real-time engagement tool which allows companies to showcase their employer brand’s authenticity, creating a more personal and transparent relationship with cleared candidates. Live video can be leveraged across various platforms, but Live on ClearanceJobs is closed to bad actors that infiltrate social channels LinkedIn, making it an incredibly versatile medium for reaching cleared candidates in a safe manner. The immediacy of live video not only captivates viewers but also encourages interaction through comments or Q&A, providing immediate feedback and fostering a sense of community around your brand.

One of the key advantages of live video recruitment marketing is its ability to humanize your company, or you as an individual recruiter. Behind-the-scenes tours, live Q&A sessions, or real-time benefits or application process explanations give candidates an insider look, building trust and loyalty that’s hard to achieve through traditional advertising methods like job postings. This approach not only demystifies the process behind your company, but also allows businesses to highlight their values and culture, further strengthening their connection with passive candidates that are difficult to reach in today’s market.

ClearanceJobs Live has a unique advantage in its cost-effectiveness and wide reach of the 1.4 million users on our site. With minimal investment, recruiters can broadcast to a global audience, breaking down geographical barriers and exponentially increasing visibility. The content created can also be repurposed and viewed on demand after the Live session, providing additional value beyond the event. Incorporating live video into your recruitment marketing strategy is not just innovative; it’s becoming essential for staying competitive and relevant in today’s digital landscape and national security hiring.

Some of the key features of ClearanceJobs Live include:

  • Candidate lead generation of contact information prior to live event
  • Ability to see how many people attend your live event
  • Live chat to engage with your viewers
  • Customizable Live landing page to add your company’s links and graphics
  • Reporting and stats following Live event

Platforms like LinkedIn require a third party streaming service, but ClearanceJobs Live is native to our platform.

Live streaming is a fantastic method to connect with potential candidates who have been vetted, but the live aspect may be daunting. Check out our tips to assist you in confidently making a strong first impression here, and learn more about ClearanceJobs’ newest innovative feature here.


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Katie Helbling is a marketing fanatic that enjoys anything digital, communications, promotions & events. She has 10+ years in the DoD supporting multiple contractors with recruitment strategy, staffing augmentation, marketing, & communications. Favorite type of beer: IPA. Fave hike: the Grouse Grind, Vancouver, BC. Fave social platform: ClearanceJobs! 🇺🇸