A member of the Virginia Army National Guard and law enforcement officer has become an emerging social media sensation.
The ClearanceJobs content team spoke with Sergeant First Class Tyler Butterworth in a special ClearedCast episode, exploring how he employs humor and viral videos to connect with those who serve.
In the age of digital communication, social media has become a crucial platform for sharing information and engaging with audiences worldwide. The military, including the U.S. Army, recognizes the importance of maintaining a strong social media presence to connect with the public, share news, and uphold its image. This is where the expertise of professionals like Tyler Butterworth comes into play.
Tyler Butterworth is a seasoned communications specialist known for his work in managing and creating compelling social media content. With a background in strategic communication, he has a knack for crafting messages that resonate with diverse audiences. His experience spans various sectors, including governmental and military organizations, where he has played a pivotal role in enhancing their digital presence.
Social media serves several purposes for the Army:
- Public Relations: It helps in building and maintaining a positive image by sharing the army’s achievements, missions, and humanitarian efforts.
- Recruitment: Platforms like Instagram and Facebook are used to reach potential recruits by showcasing the army’s lifestyle and opportunities.
- Community Engagement: Social media allows the army to interact with the public, answer queries, and provide updates on ongoing activities.
- Crisis Communication: In times of crisis, social media is a tool for disseminating timely and accurate information to the public.
He stands out from the typical recruiter for obvious reasons.
Butterworth harnesses the influence of social media to engage the next generation. His humorous parody videos can be seen across many Instagram feeds under the handle @Butterworthdasyrup. He has garnered two million followers on Instagram, along with thousands more on TikTok and YouTube. Based in Arlington, he works in marketing and recruiting for the Virginia Army National Guard, showcasing the various aspects of a soldier through humor.
Joining the Army National Guard at 18 as an infantryman, Butterworth was inspired to serve following the events of 9/11 and has completed multiple deployments to Iraq.
In his current role, he creates social media videos aimed at motivating others to enlist.
He hopes to humanize the uniform, one laugh at a time.
