Broadcast Messaging allows for bulk messages to candidates at one time that are not necessarily personalized, however, candidates understand that they are coming directly from the recruiter through a mass message. These messages are an effective way to nurture a candidate in your talent pipeline, while also ensuring that candidates know who you are, where you work, and why they should trust you. It is recommended to spread the 5 allotted broadcast messages throughout the month, so you are not spamming candidates that may be in multiple “groups” within the ClearanceJobs platform (ie a person in “Data Scientists in the DC area” could also be in “Software Developers in the DC area”.
In message creation, it is best to make your initial contact about the candidate/industry, and not about your company. Open strong with a short, catchy subject line. The most effective messages are not a hard sell, as 80% of candidates in our industry are already happily employed. Show that you respect their current employment status and include a handful of personal touches. Set clear expectations about communication and if at all, only provide a link to your openings at the bottom of your email in case they’re interested.
You could include an attachment like a capabilities briefing, benefits one-pager, or a fun photo of you dunking your boss at the annual company picnic. Always include a URL that leads to your careers page, recent news or contract wins. Visual information can also be very appealing to the eye in a broadcast message – attach a photo, infographic, or graph. It’s true that a picture says a thousand words, so utilize those free programs at your disposal like Canva.
With the job market being extremely passive, and even more candidates feeling uncertain in obtaining new employment under the COVID-19 pandemic, it is of the utmost importance to make your broadcast messaging memorable and intriguing. A few personalized touches can increase response rates by 10% – so make a meaningful connection.
Target your message to candidates who care about your content, be helpful and useful to the candidate, and follow up.
Useful Examples for Broadcast Messages
| Hello,
I was excited to come across your profile and I wanted to reach out to you because you have clearly built a successful career and are an expert in the area of Data Science. I’m guessing that you are probably not looking to make a change right now, but I would love to set up a networking call about what you do so that I can learn from someone at the top in their field. Maybe you could give me a few tips on how to close the sale for this position I’m recruiting for? [job link]. No pressure! Thanks, [Your Name] |
| Hi there,
I’m really excited to be running this poll [link] on whether people are Team AWS or Team MS. Here’s think if you want to take a look! We also have some awesome cloud work going on at [company] if that’s of interest. Let me know what you think! Thanks, [Your Name] PS if I follow up with you and you’re not interested, just tell this busy bee recruiter to buzz off 🐝 |
| Hello,
I thought since you are supporting software within the DoD, you may find this article interesting. What are your thoughts on the Pentagon F-35 program shifting to an agile software development model? Thanks, [Your Name] |
Useful Examples for Direct Messages
| Hey Jane,
My name is Colleen and I run our recruiting team with [company]. Spotted you were a bit of a rockstar on the flute – do you still play? We’ve got a band at [company] and play a couple times a week. Interested in an audition? -[Your Name] P.S. We’re also hiring for a few roles that would be perfect for you – take a look here |
| Hiya Eric,
Great post on [topic], I ended up sharing it with my whole team and we all loved it! I’ve also looked at your blog too – you really know your [skill]/you’ve got fantastic [skill]. I lead recruiting at [company], we’re pretty keen on hotshot [job role] with a flair for [skill]. I’m looking for someone to work in our [team/department] – would you be interested in arranging a call to discuss? Best, [Your Name] |
| Hi Katie,
I see you’re an Army veteran as well and thought even better to connect on ClearanceJobs! How are things? After meeting looking what you’ve done after the Army, I thought it may be cool to hop on a networking call to discuss some of the Software Dev projects you’ve worked on. apparent that you might be suitable for an opportunity that has arisen at [your company]. Would you have some time today to discuss it? Best, [Your name] |
| Hey Jerome,
“Knock, knock.” I thought this was a pretty funny joke – I’m collecting others that my IT guru connections have come up with! If you’re open to sharing – here is the link. If you’re ever open to learning about some of the projects [company] is developing, would love to hop on a networking call. Have availability this week? Thanks, [Your Name] |