In an interview with CNBC, Lockheed Martin’s COO predicted the U.S. is at the beginning of a 3-to-5-year boom for defense spending. That means more government contracts—and more competition for cleared professionals. For recruiters, it’s no longer enough to just post a job and wait.
Recruiters Are Becoming Marketers
In today’s defense hiring market, recruiters are expected to build brand awareness, nurture talent pipelines, and provide an engaging candidate experience. And the best way to do that? Go where the candidates are—and speak their language.
Why ClearanceJobs Live Works
ClearanceJobs Live, a built-in tool within the ClearanceJobs platform, allows recruiters to host live video sessions tailored to cleared candidates. Recruiters like Tony Martinez and Tommy Weinert are using it to connect with job seekers in real-time—covering topics like ghost jobs, resume mistakes, and interview tips.
Martinez admits he was initially hesitant. “It completely got me out of my comfort zone,” he said in an interview at Connect West. “But it’s led to actual interviews and offers. The return on time is huge.”
The Power of Live Content
Live video creates something static job postings can’t: trust. Candidates get a real-time sense of the recruiter, the company, and what the opportunity looks like. It also helps filter serious applicants, saving hours in the hiring process.
“You’re not just filling roles,” said Weinert. “You’re building a brand that candidates want to come back to.”
How to Start Thinking Like a Marketer
- Promote your sessions in advance. Give candidates a reason to show up—tease topics, speakers, or giveaways.
- Be real. You don’t need to be perfect on camera. Authenticity is more valuable than polish.
- Focus on value. Use your live time to answer real candidate questions and offer practical insights.
- Track results. Use analytics to measure views, engagement, and conversions to hires.
The Future Is Live—and Personalized
As defense priorities shift and budgets grow, the competition for cleared professionals will only intensify. Tools like ClearanceJobs Live empower recruiters to cut through the noise, build real connections, and win talent in a crowded market.
