No matter if you are an entrepreneur, looking for a job, or networking with others in your sphere of influence, you need to have a go-to elevator pitch that you can modify easily based on who you are talking to or what you hope to gain from the conversation. The truth is, your moment to make a first impression needs to be short and sweet but have an impact. Your elevator pitch should be an open door to a conversation, not your one shot to get all the information out.
4 Key Parts of A Great Elevator Pitch
We will talk about the four things your intro needs to get the information to your audience in four to five short sentences. The best part is these tools are easy to customize based on where you are and who you are talking to. The problem with so many elevator pitches is they are not customizable. They are a one size fits all. It’s better to create a system that you can easily customize and change as you meet different people.
1. What’s in a name?
It begins with the most important thing people need to know, your name.
You might want to blow right past your name. I mean you only have one name, right? But actually, you might have multiple names, and depending on where you are and who you are talking to will help you determine how to introduce yourself. If you are in a professional setting, you always want to use your full name and not a nickname. Depending on if you are meeting with others in your field and if you have specialized qualifications, you may want to add that too (ie Dr, military rank, etc.).
Deciding on how to introduce yourself is very important. It is the first impression of your intro, so pay attention to the clues around you. And when in doubt, just use your formal first and last name.
Depending on who you are talking to will help you determine what credentials you will list. But remember, you can only list up to three, and one may be all you need. For example, if you are meeting with a future employer, you will want to include the three qualifications that you have that make you the right candidate for the job. If you are networking at an event, you will want to use three qualifications relevant to the event you are attending.
The three things you mention are always based on the person or group of people you are talking to. They give you the credibility to talk about whatever you are going to talk about. And if you add in credentials that are not relevant to the topic of conversation, it may confuse the person you are talking to and be less likely to lead to a conversation.
3. Your if…then statement
It is more an I help…to. But sometimes thinking about who or what you help isn’t easy. So instead, let’s think about it as if I do this then this will happen. You want the people to know who you are helping and what service you can provide to that group. Maybe it is a future employer and you are able to describe how you can help the company by using your technical skills from your experience. Or maybe you are an entrepreneur and your product or service has a direct impact on those in your target market. This statement is customizable based on where you are introducing yourself and the topic of conversation.
4. Mic drop moment at the end.
This is the point where in the first minute of meeting someone or introducing yourself at an event that you want people to be blown away and ready to hear more or at a minimum to ask more about you. Don’t overthink it.
Same Person but 3 Elevator Pitches
These four tools can help you as you move forward in the next step of your career. It is an easy way to have an elevator pitch that is customizable to your audience instead of focusing on you. It is focused on who you are talking to – because isn’t that who you are trying to impress anyways? Let’s walk through three examples.
1. When I’m introduced to someone looking for a new career, with a technical degree…
Hi, I’m Amanda Huffman. I am an engineer turned freelance writer and podcaster. I help people realize that they can dream bigger in their future career than they ever thought possible. Because I did with my own life. I walked away from a career in engineering and the military to follow my passion, and I want others to feel fulfillment the way I do.
2. When talking about my business to female veterans…
Hi, I’m Amanda Huffman. I am an Air Force combat veteran and the creator of the Women of the Military Podcast. I help empower veterans to share their stories, and I want veterans to know that their story matters.
3. When I’m looking for a career in engineering…
Hi, I’m Amanda Huffman. I am a licensed Civil Engineer with experience in project management. I worked as a Civil Engineer in the Air Force on a number of different construction projects in both the US and overseas. My time in the military taught me to be innovative and work to get the job done. I would love to showcase how my skills can help XYZ business.