Cleared recruiters are always trying to come up with the next best thing to solve their hiring troubles. They must be innovative in the way they source top talent, and social media has become one of the go-to tools to reach candidates. Don’t feel like keeping up with the next social media trend? We feel that.

You see military recruiters with Instagram accounts with over 50,000 followers or Facebook groups where recruiters can share war stories. But today, we’re talking about a different type of recruitment marketing and content creation: YouTube is a media channel that some recruiters pay little attention to (maybe because they say they don’t have time), but it could be just the time to change that…

YouTube for Cleared Recruiting

YouTube has been around for some time – though the content has grown – and it also has one of the biggest and most engaged audiences…worldwide. But search “security clearance recruiting” and you aren’t going to find a ton of recruiters making how-to videos. YouTube is enormous, but there is plenty of opportunity for talent acquisition personnel in the national security space to use the network to attract and engage top talent.

Your Brand: Recruiting Expert

It’s time to get creative…luckily, recruiters are used to that. Create hiring or recruitment campaigns (ahem, I’m speaking to you small and mid-size businesses that aren’t household names yet), that can help to build your brand, and speak on interesting topics that your candidates care about.

Looking to hire cleared cloud architects? Bring on a cloud engineer to rapid fire some resume tips. Have public trust roles available with the TSA? Bring on a Transportation Security Specialist that can give you a testimonial on the work. The other thing about building your brand as a recruiting expert in a variety of fields within the DoD and IC is enlisting help – those who will also share your content creations with their audience.

The most profitable recruiting and sourcing depends on reaching those passive candidates, and potentially in places that your recruiter competition isn’t looking. One of the easiest ways to do this on YouTube is by creating video content that appeals to your security cleared candidate audience and will draw them into your channel where you can engage with them further. Remember, with a passive candidate audience, it takes a few touches to move them from a prospect to an applicant, and recruitment marketing on YouTube could be a gold mine for you.

If you’re the go-to expert in the field of hiring and recruiting, candidates are going to start reaching out to you.

Recruitment Marketing

Recruitment marketing is the process of attracting talent to your company using marketing strategies. This phase in recruiting happens before candidates apply for a job, also called the pre-applicant stage of talent acquisition. It is now a must-have recruiting strategy.

The four main goals of every recruitment marketing campaign are to make potential candidates aware of your company mission and programs, generate their interest in your organization, give them the opportunity to consider you as their next employer, and funnel talent to apply to the open positions your company has available.

If you are sourcing top talent in such a saturated candidate market like the defense industry, you need to start thinking like a marketer. 

Dying for more video content? Check out ClearanceJobs’ video feature!


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Katie Helbling is a marketing fanatic that enjoys anything digital, communications, promotions & events. She has 10+ years in the DoD supporting multiple contractors with recruitment strategy, staffing augmentation, marketing, & communications. Favorite type of beer: IPA. Fave hike: the Grouse Grind, Vancouver, BC. Fave social platform: ClearanceJobs! 🇺🇸